TL;DR - Rank-Up is an SEO agency specializing in the Czech market. We optimize your visibility on Google AND Seznam, we create content in Czech and help you rank in ChatGPT and Gemini search results. 90-day program. We report on leads, not rankings. Free audit available.
SEO Agency in the Czech Republic
Google, Seznam, and AI Visibility
6
7
3
8
Google AND Seznam:
two engines to master
In the Czech Republic, Google dominates with about 85 % of searches. But Seznam.cz still captures 10 to 14 % of traffic According to Statcounter (2025 data). It is the only local search engine in Central Europe that can compete with Google on this scale.
For a brand targeting the Czech market, ignoring Seznam means ignoring a significant portion of your potential customers—especially on desktop, where its audience is largest.
Our approach covers both: technical structure, markup, local signals, and content optimized for the SEO List as much as for Google.
9
0
1
1
A booming market
digital growth
87.7% of Czechs use the Internet (Czech Statistical Office, 2024). Local e-commerce exceeds 8 billion USD in 2025, with an annual growth rate of 9 % projected through 2029.
More than 6 million Czech consumers shop online. Businesses are following suit: 82.9 % of Czech companies have a website, and 85.4 % use the Internet for business purposes while on the go.
This market is mature. SEO competition is still manageable here. Now is the time to establish a presence in this market.
2
7
4
1
The Barrier
Czech linguistics:
a competitive advantage
Czech (čeština) is a Slavic language with complex morphology. Most international SEO agencies produce automatically translated content—and it shows.
Rank-Up works with native Czech writers. We produce content in Czech, French, and English depending on your target audience. This linguistic proficiency is directly linked to the quality of organic search engine optimization in the Czech Republic: Google and Seznam reward content written for real users, not for algorithms.
We don't sell generic SEO. We follow a structured 90-day approach tailored to the realities of the Czech market.
Our SEO Approach for the Czech Market
SEO Audit & Local Market Analysis
It all starts with a comprehensive audit: technical, semantic, and competitive. We analyze your current ranking on Google and Seznam, identify high-potential keywords in Czech, and map out your local competitors.
The result: a clear, prioritized roadmap with measurable goals for leads and organic revenue.
Content Strategy in Czech and French
Content is the driving force behind Google SEO in the Czech Republic. We create service pages, blog posts, and local landing pages—all written in native Czech and optimized for the actual search intent of your target audience in Prague, Brno, or Ostrava.
Depending on whether your market is French-speaking or English-speaking, we tailor our multilingual strategy accordingly.
Local Backlinking and Domain Authority
Inbound links from Czech domains (.cz) have a significant impact on local SEO. We build editorial partnerships with Czech media outlets, blogs, and directories that are relevant to your industry.
No bulk-purchased links. Earned, long-lasting links that strengthen your domain authority over the long term.
GEO AI: Being Cited by ChatGPT and Gemini in the Czech Republic
That's our main point of differentiation. Local Czech SEO agencies don't yet offer GEO (Generative Engine Optimization).
However, more and more Czech users are asking their questions directly to ChatGPT or Gemini. If your brand isn't mentioned in these responses, you're invisible to a growing portion of your audience.
We organize your content, structured data, and editorial authority so that AI search engines will feature you. This is the'AI-powered search engine optimization in the Czech Republic - and we're among the few who practice it in Central Europe.
Concrete figures from real markets.
Our Results in the Czech Republic
E-commerce Prague - +320 % in organic traffic
A B2C e-commerce site based in Prague in the sports equipment industry. Comprehensive audit + redesign of the semantic architecture + creation of 40 category pages in native Czech.
Results over 5 months: +320 % in organic traffic, +180 % in revenue from the SEO channel.
Law Firm in Brno - +7 qualified leads per month
A law firm specializing in business law in Brno. Long-tail content strategy + local SEO in Prague and Brno + Google Business Profile optimization.
Results in 90 days: +7 qualified inbound leads per month, acquisition cost reduced to one-third of that of Google Ads.
Ostrava Tech Startup - ×2.5 Organic Revenue Growth in 6 Months
A B2B SaaS startup based in Ostrava, targeting Czech and Slovak SMEs. Content strategy in Czech and English, plus a backlink campaign on Central European tech media outlets.
Results in 6 months: organic revenue increased 2.5-fold. Ranked on the first page of Google for 18 strategic keywords.
We operate throughout the Czech Republic, with particular expertise in major economic hubs.
The Czech cities we cover
Prague (Praha) It remains the nerve center: the headquarters for most companies, the most competitive market, but also the most profitable in terms of SEO. Brno is the second-largest economic hub, with a strong tech and industrial sector. Ostrava is home to heavy industry and a thriving startup scene. Pilsen (Plzeň) is a manufacturing and brewing hub with a dense network of small and medium-sized enterprises. Liberec and Olomouc complement the regional network, with less saturated local markets—and therefore SEO opportunities that can be capitalized on more quickly.
No matter where your company is located in the Czech Republic, we tailor our strategy to the local market.
The Czech Republic has its strengths. We know what they are.
The sectors we serve in the Czech Republic
Manufacturing & Industry
The Czech industrial sector is one of the most densely concentrated in Central Europe. We generate B2B leads for manufacturers, subcontractors, and equipment suppliers.
Tourism
Prague is the fifth most popular tourist destination in Europe. Tourism professionals need effective multilingual SEO (FR/EN/CS).
Tech & Startups
Ostrava and Prague are home to a vibrant startup ecosystem. We support SaaS companies and scale-ups with their organic growth.
Real Estate
The market in Prague is competitive, with strong demand for local content and location-based SEO.
Regulated niches
CBD, finance, health, legal: We have a thorough understanding of editorial constraints and Google’s E-E-A-T requirements in these sensitive sectors.
Local Czech SEO agencies do a good job on Google. But they have some blind spots.
Why Choose Rank-Up for Your SEO in the Czech Republic?
1. SEO + GEO AI, all at once.
We are one of the few agencies in Europe to combine traditional SEO with optimization for AI-powered search engines (ChatGPT, Gemini). Your Czech competitors aren't doing this yet. This is your competitive edge.
2. Expertise in regulated niches.
CBD, finance, health, law: these sectors have strict editorial guidelines. We’re familiar with them. We won’t put you at risk of Google penalties for poorly optimized content.
3. Report on leads, not on ad positions.
We don't send you a ranking report every month. We show you how many organic leads you've received, where they came from, and how much revenue they've generated. That's what true SEO ROI is all about.
No mysterious tunnel. Here's exactly what we do.
Our 90-Day Method
DAY 0 - Audit & Strategy
We analyze your website, your Dutch competitors, your priority keywords, and your current GEO AI presence. We deliver a prioritized action plan with business objectives—not just SEO metrics.
DAY 30 - Technical Foundations
Technical fixes, implementation of hreflang tags, optimization of existing pages, and start of Dutch content production. The first crawl data is now available.
DAY 60 - Content & Links
The first pages of localized content are live. The .nl backlink campaign is kicking off. We're testing the first AI-generated GEO citations and adjusting the content based on the feedback.
DAY 90+ - Leads & Ongoing Optimization
Our approach is the same as for our markets Belgium and Luxembourg : technical rigor, localized content, measurable results.
FAQ - SEO Agency in the Czech Republic
How much does SEO cost in the Czech Republic?
Rates vary depending on the size of the project and competition in the industry. Expect to pay between €1,500 and €5,000 per month for a comprehensive SEO strategy for the Czech market (audit + content + backlinking + reporting). An initial SEO audit is provided free of charge to assess your potential before you commit.
Should we optimize for Seznam in addition to Google?
Yes, if your target audience is Czech. Seznam still accounts for 10 to 14 % of searches in the Czech Republic, with a particularly active audience on desktop and among the 35–55 age group. For an e-commerce business or a local small business, ignoring Seznam means ignoring a significant portion of your market.
How long does it take to see SEO results in the Czech Republic?
The first measurable results (traffic, leads) typically appear between the 2nd and 4th months. Rank-Up’s 90-day method is designed to deliver quick gains on high-potential keywords, before consolidating results on more competitive search terms.
Do you offer content in Czech (čeština)?
Yes. We work with native Czech writers. The content is produced directly in Czech, without machine translation. We also offer multilingual strategies in French, English, and Czech, depending on your market positioning.
How does your free SEO audit work?
The audit covers: a technical analysis of the website, a semantic audit, a competitive analysis of the Czech market (Google and Seznam), and the identification of the top 10 opportunities. It is conducted by a senior consultant and delivered within 5 business days. No commitment is required.
Get your free SEO audit for the Czech Republic
Is your website visible on Google AND Seznam? Does ChatGPT mention your business when a potential customer searches for your service in Czech?
We'll analyze your situation for free. Technical, semantic, and competitive audit of the Czech market—delivered in 5 days, with no obligation.
👉 Request your free SEO audit - and find out what the Czech market has to offer.