Your online reputation is decided in a matter of seconds. Before calling you, signing a contract, or applying for a job with your company, people will type your name into Google. What they find often makes the decision for you.
The numbers speak for themselves:
95 % of consumers read online reviews before making a purchase (Trustt, 2025).
74 % of internet users type a brand name into Google before making a purchase (Nielsen / Digitaleo).
In France, reputation is the top criterion for 70 % of consumers even before Google search results or ads (Verified Reviews by Skeepers, 2025).
83 % have already decided not to make a purchase because of negative reviews (IFOP x Guest Suite, 2026).
A negative review costs an average of €6 to a company, up to 12 € for those with low ratings (Custplace, 2025).